The data infrastructure beneath world sport.
Football's top tier has a structured data economy. The rest of the pyramid doesn't.
Twenty years of broadcaster-funded measurement built a deep structured-data economy across the Premier League, La Liga, MLS and the rest of the broadcast tier. Beneath that line, in tier 3, semi-professional ball, and lower-tier club football across countries no major data house ever entered, the equivalent data either doesn’t exist or doesn’t reach the people who could use it.
The bedrock layer of football hasn't been built yet.
Tiers 3 through 7+, semi-professional circuits, regional federations, and lower-tier club football across countries the major data providers will never bother to enter. That’s where most of the game actually happens, and where the bedrock data layer is missing. OFD is the infrastructure being built to make it exist.
- Uganda
- Ghana
- Nigeria
- Turkey
- Canada
- USA
- Jamaica
- Brazil
- UK
- Germany
Wyscout, StatsBomb, Opta, and Sportradar are priced correctly for the tier they serve.
The incumbents have a fair cost stack for the layer they cover. Multi-camera arrays, dedicated analyst rooms, and broadcaster relationships pay for themselves at the top of the pyramid because broadcasters and elite clubs underwrite the cost. The same math breaks down at tier 3 and below. It isn’t for lack of trying; the unit economics of the problem simply change once you leave the broadcast layer.
OFD runs on a different cost curve. One built for the bottom of the pyramid.
We’re a structurally different shape from the incumbents rather than a cheaper version of the same thing. A verified scout taps a phone at a Saturday match in Kumasi. In-browser tagging, assisted by AI and verified by humans, turns the footage into structured event data inside an ontology that already speaks to every other league we cover. Distribution is API-first and federation-aware, so the network grows by being plugged into.
The funnel runs bottom-up, and each stage earns the next.
Capturing players gives us a reason to approach their teams. Onboarding teams gives us the density to approach their leagues. League contracts give us the credibility to approach federations. The data asset at each stage becomes the sales argument for the next one, which is why trust compounds in the same direction the network grows.
The network earns through six different lines, each one strengthening the asset for the next.
The operational lines, marketplace fees, direct extraction, and league services, fund operations through the early years. Self-serve tooling productizes the same software our scouts use, opening it to independent analysts, teams, and leagues at a fraction of incumbent seat prices. The data feeds API and enterprise licensing activate once the database matures, becoming the long-term margin engine by Year 5.
Where OFD stands at Month 1.
OFD is incorporated in Ontario as a Canadian federal corporation, with the architecture ratified, the tooling shipped, and the contributor network already growing. The next six months convert pilot conversations into KPI-gated revenue.
- In-browser tagger · AI-assisted
- Phone-to-web capture pipeline
- Architecture spec · P1–P8 ratified
- 50+ verified contributors onboarded
- Public site + Schema Browser at /ethos
- F&F SAFE · $25–50K target at $2M cap, 20% discount
- 4 lower-tier club CEOs · 3 continents · in conversation
- 20+ players · onboarded into early data layer
- Pilots structured · KPIs set · revenue activates on hit
- Agent network warming · Toronto / Istanbul / W.Africa
- LOCALSS platform · internals finished · UI being finalised
Every pilot has a measurable trigger to revenue.
Each pilot ships against an outcome the league or federation can verify themselves, so revenue follows measurable delivery rather than projected wins. When a pilot hits its KPI, the recurring contract follows automatically.
LOCALSS opens to the public in September, starting with football.
LOCALSS is the marketplace and structured-data platform for lower-tier and semi-professional football. Verified scouts capture matches on consumer hardware, AI-assisted tagging extracts per-player data inside an ontology that spans every league we cover, and an API lets any actor in the football ecosystem plug in directly.
LOCALSS is the wedge. OFD is the parent.
The architecture beneath LOCALSS isn’t football-specific. It’s a pattern for servicing the underserved bottom of any organised sport: lower-tier football is the proving ground, and the same infrastructure is ready to extend into the next sport once football has shown the model works. Which sport comes next will be decided by where the data signals the strongest pull.
Five years out, the data layer is the company. The operational lines are how we build it.
Five of the six revenue lines are live by the September 2026 soft launch, so Year 1 revenue diversifies faster than a typical SaaS ramp. League services dominates the early mix because the line started selling first; over the trajectory the centre of gravity shifts toward self-serve tooling, API subscriptions, and enterprise licensing, where the marginal cost of another customer is close to zero and the database itself is what we’re selling. The years in between are when that database gets built.
Two full-time founders. Three equity partners with industry depth.
The full-time core builds the product and runs the platform. The equity-partner bench brings the football-industry relationships, the sales motion, and the legal scaffolding an early-stage sport-data company needs to operate responsibly. Everyone is on equity and no one takes a salary until revenue starts.
We're at the bottom rung. What the next round looks like depends on the conversation we have.
OFD is currently in the friends-and-family phase, with $20K committed against an open round. The deck is an invitation to a conversation rather than a term sheet; the shape of the next round will calibrate to the conversations we have over the next six months. Each rung funds the operational scaling that triggers the next revenue inflection.
The bedrock layer of world sport. Built by the people it serves.
OFD is the data infrastructure beneath organised sport. We start with the bottom of football, and the same playbook is ready to service every other underserved sport once football proves the model. A crowdsourced network where every contributor strengthens the asset for every other one. We’re talking to the people who want to help shape what this becomes.